we are
An Agile consultancy specialising in digital transformation
We are safeguarding a future where we all have better lives by helping companies stay relevant and leverage technologies. We are achieving this goal by developing their capability to continuously inspect and adapt their organisation, operating model, ways of working, mindset and collective as well as individual skills.
We are a consultancy that helps organisations to accelerate their digital transformation by enabling agility, customer centricity and innovation. We provide support in the following ways:
Building our own capabilities
Highly competent teams
Service performance
Building our own capabilities
We uplift our clients’ competencies in all areas required to successfully Identify new revenue stream opportunities, co-create new products and services with business and technology, execute experiment-based, data-driven market-fit strategies, develop and release new digital solutions. We facilitate the mindset shift and leadership culture required to operate an Agile organisation.
Highly competent teams
Our consultants are experienced professionals with a proven track record as practitioners in their areas of expertise. A selective recruitment process focuses on know-how, passion and customer value focus. Our consultants have an average of 15 years of experience in the field. We enable continuous learning through our internal mentoring program, participation in community events and conferences, and regular knowledge sharing sessions and training.
Service performance
Over more than 15 years, we have refined our own proven transformation methodology to enable Agile adoption without disrupting business. We have built hundreds of reusable assets and tools to quickly deliver tangible changes and outcomes. YANG, our service delivery framework, is an Agile process designed for optimising measured benefits while dynamically re-prioritising the change plan based on results, business constraints and new opportunities.
Our values support our purpose: First we care! for the business value we deliver, for the clients and teams we serve and also, for each other. Passion and fun make us dedicated and curious, which are key for satisfying our customers and to stay relevant as consultants. We actively contribute to and develop local Agile communities, participate in conferences and organise events where we love sharing our thoughts and getting inspired.
Ellen is a versatile designer with hands on experience in advertising, events & experience design. Equipped with 2 diplomas in graphic & advertising design, and a honours degree in communication design, she immersed herself in various creative agencies, and sports an extensive portfolio of local & international clients, in both private & government sectors, executing and leading teams to design solutions through branding, 360° campaigns, on-ground & digital experiences.
She marries her passion and background in design with her life-long interest of psychology & human behaviour, which led her to dive in and perfect her craft in the field of UX & User-Centric Design.
A fast learner & curious by nature, Ellen believes that learning new skills will always bring value, however unrelated the different skills might seem at first. With this conviction, she strives to continuously learn and develop new skills, and with it, new insights and ability to empathise and deliver delightful user experiences.
Chris is a self-taught Content & Digital Marketer with 10+ years of experience in B2C Marketing. His knowledge encompasses both SEO & SEM, having experience in developing content strategies, product launch campaigns & events, design and working with paid channels. As the Digital Marketing Manager of why innnovation!, he pulls from his varied expertise to deliver value by incorporating a customer-centric approach to marketing. He believes that the success of a company and brand lies in its ability to relate and provide solutions to customers via a subtle, warm, and human approach.
With an Honours Degree in Business & Marketing, an advanced diploma in Mass Communications, and a diploma in Arts Management, Chris makes use of this diverse background to go beyond his scope by doing more. He often describes marketing as one-part data and one-part sorcery.
He also has a passion for words and when not developing ad copies, he’ll be working on his novella of short, horror stories. Or at the gym.
Laurent has a MSc in Software Engineering and a MSc in Entrepreneurship & Innovation, and 20 years of international experience in software engineering, digital transformation, and team coaching (in US, Europe and Singapore).
Laurent is passionate about innovation and entrepreneurship and is involved in the startup ecosystem in Europe and in Singapore, as well as mentor for start-up contests (Startup Weekend, Sprinters, …).
With a strong hands-on background in software development and project management, he has a proven track record in Agile Organization Transformation and Innovation management for large organisations (e.g.: BNP Paribas, ComfortDelgro, Air France, Amadeus, Modem Media Inc.) and for startups (Vivid Studios, Reador).
He shares his experience as an Innovation Consultant & Trainer specialised in Business Model Innovation, Lean Startup and Design Thinking.
Andrew Coates has a Master of Science in Information Technology and over 21 years of traditional and Agile delivery experience. He has been successful in delivery roles in Banking, Insurance, Telecommunications and the Entertainment sectors, spanning Canada, Hong Kong and Singapore. This breath of experience enables Andrew to understand and build strong rapport with stakeholders moving from traditional to Agile ways of working.
Since 2017 Andrew has been growing his digital skills in roles such as Product Owner, Scrum Master and Agile Coach. He regularly mentors Agile Teams on Story decomposition, splitting, estimation, backlog grooming, velocity tracking and progress reporting. He works with Teams of Teams to improve their Agile at scale, focusing on shared backlog management, metrics, reporting and Advanced Roadmaps. He is an experienced Agile instructor and has developed and delivered customized courses to meet specific client requirements.
Certified with major Agile frameworks such as Scrum and Kanban, as well as scaling frameworks like SAFe and Disciplined Agile, Andrew is able to combine methodologies, tools and techniques to design a target operating model best suited for the organisational needs.
Ellen is a versatile designer with hands on experience in advertising, events & experience design. Equipped with 2 diplomas in graphic & advertising design, and a honours degree in communication design, she immersed herself in various creative agencies, and sports an extensive portfolio of local & international clients, in both private & government sectors, executing and leading teams to design solutions through branding, 360° campaigns, on-ground & digital experiences.
She marries her passion and background in design with her life-long interest of psychology & human behaviour, which led her to dive in and perfect her craft in the field of UX & User-Centric Design.
A fast learner & curious by nature, Ellen believes that learning new skills will always bring value, however unrelated the different skills might seem at first. With this conviction, she strives to continuously learn and develop new skills, and with it, new insights and ability to empathise and deliver delightful user experiences.
Chris is a self-taught Content & Digital Marketer with 10+ years of experience in B2C Marketing. His knowledge encompasses both SEO & SEM, having experience in developing content strategies, product launch campaigns & events, design and working with paid channels. As the Digital Marketing Manager of why innnovation!, he pulls from his varied expertise to deliver value by incorporating a customer-centric approach to marketing. He believes that the success of a company and brand lies in its ability to relate and provide solutions to customers via a subtle, warm, and human approach.
With an Honours Degree in Business & Marketing, an advanced diploma in Mass Communications, and a diploma in Arts Management, Chris makes use of this diverse background to go beyond his scope by doing more. He often describes marketing as one-part data and one-part sorcery.
He also has a passion for words and when not developing ad copies, he’ll be working on his novella of short, horror stories. Or at the gym.
Laurent has a MSc in Software Engineering and a MSc in Entrepreneurship & Innovation, and 20 years of international experience in software engineering, digital transformation, and team coaching (in US, Europe and Singapore).
Laurent is passionate about innovation and entrepreneurship and is involved in the startup ecosystem in Europe and in Singapore, as well as mentor for start-up contests (Startup Weekend, Sprinters, …).
With a strong hands-on background in software development and project management, he has a proven track record in Agile Organization Transformation and Innovation management for large organisations (e.g.: BNP Paribas, ComfortDelgro, Air France, Amadeus, Modem Media Inc.) and for startups (Vivid Studios, Reador).
He shares his experience as an Innovation Consultant & Trainer specialised in Business Model Innovation, Lean Startup and Design Thinking.
Andrew Coates has a Master of Science in Information Technology and over 21 years of traditional and Agile delivery experience. He has been successful in delivery roles in Banking, Insurance, Telecommunications and the Entertainment sectors, spanning Canada, Hong Kong and Singapore. This breath of experience enables Andrew to understand and build strong rapport with stakeholders moving from traditional to Agile ways of working.
Since 2017 Andrew has been growing his digital skills in roles such as Product Owner, Scrum Master and Agile Coach. He regularly mentors Agile Teams on Story decomposition, splitting, estimation, backlog grooming, velocity tracking and progress reporting. He works with Teams of Teams to improve their Agile at scale, focusing on shared backlog management, metrics, reporting and Advanced Roadmaps. He is an experienced Agile instructor and has developed and delivered customized courses to meet specific client requirements.
Certified with major Agile frameworks such as Scrum and Kanban, as well as scaling frameworks like SAFe and Disciplined Agile, Andrew is able to combine methodologies, tools and techniques to design a target operating model best suited for the organisational needs.