Tapping in to both the creative and logical side
of the brain, is what is needed to support a design thinking mindset. It is why
the practice of design thinking is often considered as fundamental to the role
of the Product Owner and more than simply being a process. Design thinking
offers a toolkit that can also be applied to solving different kinds of complex
problems, no matter what industry, and ensuring that the voice of customers or
users remain as a central point of focus. Unlike other design thinking courses,
at why innovation! we focus on the application of this human-centred
approach to the digital enterprise, ensuring seamless synergy between online
and offline environments. Read more about our why! approach to trainings.
Online class available (adjusted duration for optimal learning experience).
With the why innovation! approach, you will learn how to:
- Master the foundations of design thinking practice by
- understanding the history and characteristics of human-centred design
- discovering the fundamentals of the design thinking process
- Move beyond the basic design thinking mindset by
- applying cross-industry techniques to enhance common practices
- being able to customise a variety of design thinking tools to suit your context
- Effectively apply design thinking to the digital environment
- understanding digital methods to rapid prototyping
- ensuring customer feedback can be captured without any bias
This course is primarily intended for Innovation Leaders, New Business Development Managers, Product Managers and Marketing Managers, but can also be extended to any team member who is working as part of a product or delivery team – especially designers or engineers.
Participants should have a basic knowledge of product or software development, project life cycle and an understanding of business models and/or technology.