Design Thinking is a process for creative problem solving. It's used by designers and creative people to find solutions for problems attached to a product or situation. 

It is also used by many decision makers, business leaders and more to identify and workshop ways to overcome obstacles to their business.

But many people have the wrong understanding of Design Thinking. They think it's a magical solution they need to do only once that they can then forget. When this happens, the process falls apart and the feeling is that Design Thinking doesn't work. 

This isn't true.

why innovation!'s Senior Agile & Innovation coach, Dao Wen Chang, who has 20 years of experience in the innovation space, explains in detail the reasons Design Thinking isn't working for you, what it entails and how you can make it work!